Data protection and safety for our partners/members and for consumers have very high priority for DLG Service GmbH Therefore, the protection of your personal data is very important and of great con-cern for us.

We collect, store and use your personal data in accordance with the provisions of the European General Data Protection Regulation (GDPR). In this Statement, we would like to inform you which data we process for which purposes and which rights you have.

1. Anonymised data collection and processing on this website

Log file data transmitted to us by your server are automatically recorded in our server and stored in an internal log file. These are the following data:

  • Type and version of the browser you use,
  • Type and version of the operating system you use,
  • URL of the website through which you have reached us,
  • Search words you have used to locate our website,
  • Date and time you call up our website,
  • Name of the sub-websites you call up.

These data are collected and processed by us in anonymised form, i.e. they cannot be matched to a specific person. The purpose of data collection and processing is the evaluation for internal system-related and statistical purposes.

2.  Data collection and processing on this website

If you have registered on our website, we collect and store the data we receive unless you ob-ject.

Type of data

  • Company
    • Company name and legal form
    • Company domicile
    • Additional addresses of the company
    • Telephone
    • E-mail
    • Fax
    • Sector
    • Industry and
    • Products
  • Natural persons
    • Title
    • Last name
    • First name
    • Date of birth
    • Business address
    • Telephone
    • E-mail
    • Fax
    • Data for a more detailed specification of the sector and occupation (e.g. an agricultural enterprise, animal husbandry, politics, function in the company)

Our website further collects and stores data for marketing and optimisation purposes using the technologies of etracker GmbH ( These data are used to create use profiles under a pseudonym. Cookies (see below) may be used for this purpose. The data obtained with the etracker technology will not be used without the separate consent of the data subject to identify the user of the website in person and will not be combined with personal data about the individual behind the pseudonym. Data subjects may object to collection and storage of their data for the future at any time by clicking here.

This website also uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses so-called “cookies”, text files stored on your computer which permit an analysis of the website use by you. The information about your use of the website generated by the cookie is usually transferred to a Google server in the United States where it is then stored. If IP anonymisation is activated on this website, however, your IP address will first be truncated by Google in member countries of the European Union and other contracting states of the Agreement on the European Economic Area.

Only in exceptional cases is the entire IP address transferred to the Google server in the United States and truncated there. On behalf of the operator of this website, Google will use this infor-mation to analyse your use of the website, to create reports on website activities and to provide further services linked to website use and Internet use to the website operator. The IP address transferred by Google Analytics from your browser is not combined with other data from Google.

You can prevent cookies being stored by making the appropriate setting in your browser soft-ware; we would, however, point out that if you do so, certain functions of this website may not work to their full extent. You can also prevent the data generated by the cookie relating to your use of the website (including your IP address) being saved, as well as the processing of such data by Google, by downloading and installing the browser plug-in available at the following link:

Our websites have also integrated additional remarketing tags of the social network Facebook, 1601 South California Avenue, Palo Alto, CA 94304, USA. If you visit our websites, a direct con-nection between your browser and the Facebook server will be established by the remarketing tags. As a result, Facebook will be informed that you have visited our website with your IP ad-dress. This enables Facebook to match the visit to our website to your user account. The infor-mation thus obtained may be used by us for displaying Facebook ads. We point out that we as provider of the website have no knowledge of the content of transmitted and the use by Face-book. For further information, please refer to the privacy statement of Facebook under If you do not wish any data to be collected via Custom Audience, you can deactivate Custom Audiences here:

Our website uses a Widget of the Twitter provider. These embedded Tweets and buttons are provid-ed by Twitter Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA. They may be identified by terms such as "Twitter" or “follower", together with a stylised blue bird. Thanks to these buttons, it is possible to share a contribution or a page of this service through Twitter or to follow the provider on Twitter.

When a user calls up the website which contains such a button, his or her browser will establish a direct connection with the servers of Twitter. The content of the twitter buttons will be transmitted directly to the browser of the user by Twit-ter. Therefore, the provider has no influence on the scope of the data which Twitter collects with the aid of this plug-in and therefore informs you on the basis of what they know. According to this, only the IP address of the user and the URL of the respective website are transmitted when the button is activated, but not used for any purposes other than presentation of the button. For further information, please refer to the privacy statement of Twitter under

3. Cookies

We use so-called “cookies” for our websites. Cookies are small text files which are filed on your computer and stored by your browser. By placing cookies, our web server is able to identify your browser, your individual settings on our websites and possibly parts of the registration data in encoded form which makes using our websites easier for you and enables you to log in automatically.

By setting your browser accordingly, you refuse cookies, delete them from your computer, block them or select to be asked first before a cookie is placed.

3a Cookies from Aumago GmbH

The “DLG-Verlag“ works with Aumago GmbH („Aumago“), Berlin, a target group marketer. Aumago uses so-called cookies, a text file stored in the browser of the computer. Pseudonymised user data in the form of cookie IDs and advertising IDs are collected in the cookie without IP addresses. The cookie ID and advertising IDs without an IP address are not sufficient to identify a natural person behind a browser / user.

Based on a user’s surfing behaviour (website visited, categories, product pages) Aumago assumes that the user is interested in a specific B2B industry and uses this information on behalf of the “DLG-Verlag“ to place more selective, use-based online advertising. In this respect, the cookies can be synchronised with other platforms by so-called cookie matching. This matching can, for example, be done for: Google, Doubleclick, Adition, Appnexus, Mediamath, The Trade Desk, Adform, Active Agent, yieldlab.

These cookies either are Aumago cookies or cookies of providers whose services Aumago uses, for example The ADEX GmbH, Berlin. Through the following  link, users can opt out at any time, thus declaring their objection to such cookie tracking. As a result, a so-called opt-out cookie is placed. The opt-out cookie requires that browser settings do not prevent the storage of cookies or deletes the cookie. After deletion of the opt-out cookie, users needs to repeat their objection. Alternatively the user can delete the cookies directly in the browser, choose do-not-track browser settings right from the beginning or manage cookie preferences here. If you wish to obtain information about the data stored in your cookie, please send us your cookie ID.“

4. To whom are such data provided?

Any information you provide us with by entering it on these websites will be stored on a server located in a country of the European Union (“EU”) and passed on to the competent bodies within DLG Service GmbH and its associated companies/organisations both in Germany and abroad to deal with your queries and requests. Any transfer to third parties will take place only within the scope of statutory obligations or to our service providers in connection with contract processing (Art. 4 no. 9 GDPR).
Transfer to companies/organisations of the DLG in non EU-countries will take place only after a level of protection corresponding to that of the EU has been ensured. In order to ensure this level of protection, we use the EU standard contract clauses.

We use your data for sending you the DLG-NEWSLETTERS you have ordered, to carry out/orga¬nise/manage the NEWSLETTERS (Art. 6 paragraph 1 lit b) GDPR) or to send infor-mation and advertising mailings of DLG or invitations to DLG events (“legitimate commercial in-terest” as an enterprise advertising its services,  Art. 6 paragraph 1 lit f) GDPR).

5. Liability for links

Our offering contains links to external websites of third parties the contents of which we have no influence on. Therefore, we cannot assume any responsibility for these third-party contents. Responsibility for the contents lies with the respective provider or operator of such websites. At the time the links were established, the linked websites were checked for possible breaches of the law. No unlawful contents were evident at the time the links were placed.

Without a specific indication of a breach of law, however, permanent supervision of the linked websites cannot reasonably be expected. As soon as we become aware of breaches, we will remove such links immediately.

6. Right to obtain information, rectification, blocking, or erasure of data, restriction of processability, data portability, right to object or revoke consent.

Your personal data collected through this website will be stored centrally in a data base of DLG Service GmbH This is where we categorise your data according to the information you have provided for the purpose of automatic classification according to your interests/needs (automatic decision-making). We use your data for sending you the DLG-NEWSLETTERS you have ordered, to car-ry out/organise/manage the NEWSLETTERS (Art. 6 paragraph 1 lit b) GDPR) or to send infor-mation and advertising mailings of DLG or invitations to DLG events (“legitimate commercial in-terest” as an enterprise advertising its services, Art. 6 paragraph 1 lit f) GDPR). According to the DLG erasure guidelines, your data will be stored only as long as necessary for the purpose of storage.

You have the right to request erasure, rectification or restriction of the processing of your data. If you wish, you will be informed about the content and scope of your data we have stored. In addition, you are entitled get back your personal data or to have them transmitted by DLG Service GmbH in a suitable format. You may object to the storage and processing of your data and an automatic decision in individual cases with effect for the future at any time. This also applies if you have given us your consent to use your data (Art. 6 paragraph 1 lit. a). Such objection may be sent informally by post or by e-mail without having specific reasons. Moreover, you are entitled to file a complaint with the Supervisory Data Protection Agency.

7. Responsible body as defined in Article 4 no. 7 GDPR

DLG Service GmbH
Eschborner Landstrasse 122
60489 Frankfurt am Main, Germany
per Telefon: +49(0)24 788-0
per Telefax: +49(0)24 788-110
per E-Mail:

Managing Director: Peter Grothues
HRB 90872
VAT ID no.: DE 27738528